CASE STUDY

western heritage realty

Western Heritage Realty is a boutique, full-service agency serving clients in Central and Southern California. Western Heritage Realty is the market leader for exclusive vineyards, wineries, equestrian facilities, and rural residential and commercial properties.

We helped revive Western Heritage Realty’s digital branding with a new corporate website to reflect the exclusive brand.

Client

Western Heritage Realty

Date

JULY, 2014

Duration

ON-GOING

Focus

Marketing Strategy

Rural Real Estate Market Leader

Western Heritage Realty is a boutique, full-service agency serving clients in Central and Southern California. Western Heritage Realty is the market leader for exclusive vineyards, wineries, equestrian facilities, and rural residential and commercial properties.

We helped revive Western Heritage Realty’s digital branding with a new corporate website to reflect the exclusive brand.

Western Heritage Realty is women-owned and founded by Cynthia Fisher, a Central Coast native Californian. Cynthia’s contacts, connections and long-time relationships make her contact list invaluable in marketing luxury properties in California. Cynthia wanted to create an even stronger relationship with her Central Coast farming area, ensuring no prospect fell through the cracks.

Solution

 The Challenge

Challenge 

Western Heritage Realty needed to separate their brand from the competition in the highly saturated real estate market.

The Solution

creative solutions

For Western Heritage Realty, we combined innovative technology with traditional marketing methods.

Our marketing experts helped Western Heritage Realty create the perfect real estate marketing campaign.

This combined a custom magazine-style digital brochure for all properties, a self-guided tour map, billboards and email campaigns with matching automatic online ads throughout Google, Facebook & Instagram.

Brandit360 created an extraordinary presentation that includes innovative videography and photography vividly bringing the property’s unique qualities virtually into prospective buyers’ homes and offices.

Visually rich property brochures, designed to attract potential buyers’ attention, articulate each property’s rural lifestyle and agricultural opportunities. The booklets are mailed to a select list of affluent individuals in the local market and to an appropriate demographic audience.

Engaging advertisements are strategically placed in both local and national publications dedicated to the marketing and sale of luxury residential and agricultural real estate.

Listings valued at over $1 million are showcased with a single property website enhanced with professional photos, video tours, and aerial views.

Property brochures can be downloaded and are viewable in a beautiful iPad presentation. Social media avenues are used to boost the viewership of potential prospects.

biagc Phone Mockup

Western Heritage Realty was able to separate the brand from the competition with this strategy. Whenever a person from Cynthia’s mailing list visited her website, we tracked them and retargeted them with her online ads to keep her top of mind.

Total Ad Displays

Visitors Retargeted

Leads

In addition, the online ads had 137,532 impressions throughout Google, Facebook & Instagram, keeping them top of mind with her mailing list and everyone who visited the website that month.

Western Heritage Realty offers a fully-integrated approach to the strategic marketing of investment-quality lifestyle and rural real estate.

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LOCATIONS

LOS ANGELES
CHICAGO

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