— The Challenge

Challenge 

The packaging needed to stand out on shelves, communicate the deliciousness of the cookies and get across crucial brand differentiators, specifically that the recipes contain ZERO SUGAR.

— The Solution

creative solutions

All of our marketing goals focus on the nature of the product and the problem it solves for the customer. The focus here, was on one particular product that served one cooking goal, ZERO sugar. Our goals for the design was to make sure the brand stood out from the crowd in the competitive market sector of food products and food bloggers.

The main visual elements are the cookies, but at the center is Jayne Jones, America’s No Sugar Baker, and that instantly connects the customer to Jayne and creates a connection to the figure they know and love from TV.

Another design feature to mention is the combination of fonts: bold and sans-serif and decorative versions of the Satisfy typeface for brand communication elements, such as titles and taglines, and the stylish but, highly readable Montserrat for directions. Again, information blocks about the product are in Arial, easy to read in small spaces.

Let’s see how the brand approach carried over into the web design and development. Fun and friendly colors, highly desirable packaging design, typography, and a mix of image types, make the user experience enjoyable from the start.

Website Design and Development

Fresh out of the oven is the newly redesigned No Sugar Baker website! Before the successful launch of her new product, we were tasked to bring the new branding and visual identity to their web presence. We created a video reel highlighting Jayne’s television appearances to showcase No Sugar Baker’s playful energy. She’s so sweet, but she’s got the nation talking about NO SUGAR! Her joyful personality shines throughout the site with lively colors, hand-crafted illustrations, and Jayne’s own tasty photography.