Most people fall victim to the endless hours of scrolling on social media. In one study, it was reported that on average social media usage worldwide added up to 145 minutes a day. That’s about 14 hours a week wasted on mindless scrolling. (This doesn’t even account for the binge scrolling days. It’s okay. We know.)
Developing a social media strategy not only sets boundaries and protects your time but can transform your fruitfulness on social media.
What’s a social media strategy?
In broad terms, a social media strategy is a summary of your goals for social media with a plan of action to get there.
A social media strategy answers all the “why” questions behind your business’ presence on social media:
- Why are we on this platform?
- Why are we creating this content?
- Why do we want people to care about our account?
If you can answer questions like these with concise steps on how to get there, you will find more meaning in your time on social media, saving yourself time and money.
And, if you’re still not sure about a social media strategy, we can help. With years of experience, we have explored the many avenues in curating individual and unique social media strategies for all of our clients; making us part of the Top Social Media & Influencer Marketing Companies. Click here to learn more or click here to connect with us today.
