Welcome to our first step in our Steps to Success Series! We are so excited to begin this journey with you and your business in this next series. From our experience of being one of the Top Digital Marketing Companies in California, we find sharing knowledge is vital to our clients’ and followers’ success. All of the information we will be sharing is based on our free Ebook, Social Media Steps to Success. To receive your own copy of our book, click here. With that said, let’s dive into it.
To start on your journey to success, begin by giving your business a goal. It is one of the most important parts of our Steps to Success. Without knowing where you want your business to go, you will find yourself creating unhelpful content, targeting random audiences, and/or even setting yourself back. Having a goal not only sharpens your vision for your company but helps audiences and customers see your visions as well.
You can develop your goals by asking yourself:
- Who and where are my customers – what platforms?
- How can I narrow my focus (i.e. choose the platforms where your audiences are)?
- How can I drive awareness of my business?
After you asked yourself these questions, select a brand voice for each social media outlet and create measurable analytics. You can measure your success by:
- Website Traffic
- New Followers/Likes
- Blog Traffic
- View/Comments/Shares/RT
- Leads Generated
- Customers Produced
Creating a goal for your brand is important because it keeps your brand and your audiences on the right track. Monitoring that goal is just as important, but we will get into more detail later on. In the meantime, start dreaming about where you want your brand to go. Whether it’s gaining more followers or getting fans to talk about your brand, creating goals can not only benefit your audience but benefit your brand as well.
If you have any questions about setting goals for your business or just want to know more about how we manage our social media accounts here at Brandit360, click here.
