Animated GIF’s – Old technology, new trend. Over the last two years this trend has become especially popular to email design, where GIFs and CSS animations are the only way to add moving images, given the lack of video support across the most popular email clients.
Why use them? Animated GIF’s can bring life into the imagery in your email. They grab attention and making your article stand out. Making a button or image stand out can really improve email campaign results. We used animated GIF’s in the following email campaign for Newport Cove, a waterfront community in Antioch, Illinois to call attention to the video we created and encourage the user to click and view the video on the Newport Cove website. The click rate increased by 15% and there’s no reason why you can’t achieve the same.
See it in action in the Newport Cove Newsletter below.
Want more information on setting up and email campaign? Contact us.
