As a business, you work to build relationships with your audience. You want them to trust you and feel like they know who you are because of the information shared on your website or social media platforms.
Great content will get people interested in what your company has to offer, but it can’t do the job alone.
Employee advocacy strategies allow consumers to hear about how great your product or service is from someone they already know and trust—your employees!
- Achieving industry leadership digitally is easier when your key staff members have an authoritative personal brand.
- Employee advocacy can be a great resource for recruiting additional staff aligned to your company culture.
- Using a myriad of media is a great way to attract different audiences, as some will prefer pictures and videos as opposed to text or illustrations.
- Shareable, unique hashtags can make it easier to get employees involved with advocacy examples.
- Don’t focus entirely on sharing promotional content. Allow employee advocates to exemplify their knowledge with thought-leadership pieces.
- Equip your staff with sufficient training they’ll need to make the most of your employee advocacy campaign.
- Celebrate your employees. Share their leadership pieces and company achievements on branded social media pages.
- Allowing your employees to have their voice in employee advocacy makes your company appear more human and authentic.
- Training should be fun and straightforward – don’t make advocacy too complicated, or people might avoid it.
- The employees you include in your advocacy program should highlight your brand image and help your company achieve credibility and authenticity.
- People are more likely to give attention to and value the brands that stand for something meaningful.
- Rewarding your staff for efforts to improve your advocacy programs is a great way to encourage engagement and buy-in.
