PPC – What is it? Why does your business need it?

by | Sep 28, 2020 | Brandit360 Posts | 0 comments

PPC – What is it? Why does your business need it?

by | Sep 28, 2020 | Brandit360 Posts | 0 comments

Having a website for your business is one thing. Staying visible in the vast competition on the internet is another.

This is where advertising and marketing come in. While there are different tactics to get your business seen by the right audience, PPC is one of the most valuable tools you could be using to benefit your business.

What is PPC?

PPC (pay-per-click) is a type of internet marketing where advertisers pay a fee every time someone clicks on their ads. While this may sound costly, the more people click on your ads the more the system rewards you by lowering the price.

The goal of PPC is to attract an audience that will want to buy what you are offering. When done correctly, PPC offers a healthy and successful balance in ROIs (Return on Investments).

Why does your business need it?

Paid advertising is more important today than you may realize. The statistics make it clear that both marketers and business owners are taking the internet marketing and advertising quite seriously no matter what the cost.

According to Hubspot,  “…68% of marketers stated that paid advertising is ‘very important’ or ‘extremely important’ to their overall marketing strategy.” Even marketing professionals agree that using paid advertising like PPC is vital to their and their client’s business success.

Businesses have also shown the benefits of using PPC Campaigns. Google, one of the biggest players in digital ad spending, estimates that for every $1 dollar a business spends on Google Ads their return revenue should be $2. This means that not only are you directing your target audience to your business, but you are also returning on your investment.

How do I do it?

Digital advertising is a big world. From big global brands to small-town boutiques, the competition to access people’s attention is and has been underway for years. Professionals with years of experience are able to navigate through the jungle of the internet to get their message across to the right people. Not only that but, when done incorrectly, PPC can actually cost you and your business if you don’t know what you’re doing.

Brandit360 has a team of PPC Management professionals who not only know how to create ads that represent your brand but how to connect you with the right audience. Unlike other digital advertising and marketing companies, we are willing to customize our packages and expertise to meet your brand’s needs.

Learn more about the PPC Management packages we offer our clients and contact us today.

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